Green screen refers to a production technique used to make people or products look like they are somewhere they aren’t. The subject is filmed against a plain background, which is typically green. The background is later “keyed”. 
 

Keying or Chroma Keying is the process of isolating a single color in an electronic image. Once isolated, software is used to make that value transparent, allowing another image to show through the affected area(s).
 

Green screen technology has been used by Hollywood since the early 1930’s. You have seen it in your favorite TV shows, movies and even the local news.  While green screen is nothing new to professional photography or videography, it is relatively new to real estate marketing. Green screen video allows us to place any background we would like into your photos or videos.
 

At Net Nerds, we have our own dedicated video studio with green screen to help our clients grow their business. Green screen videos allow real estate professionals to build or reinforce an existing brand, they also help save time and money as we can control all aspects of our studio from lighting to sound to background. With a green screen we can make it appear as though you are anywhere. In your office, on a busy freeway or in Paris, in front of a home or even inside it. We don’t need to worry about the position of the sun, noisy or distracting environments, we can create a video anytime.
 

Green screen is perfect for delivering information to the consumer. Savvy real estate agents can explain different aspects of the buying, selling, investing process in a way where the agent remains the focus.
 

Topics for green screen in the real estate space include: your listing presentation, buyer presentation, seller presentation, like of a purchase, the Arizona purchase contract, meet the team, about me, website introductions, testimonials, life of a loan, the mortgage process, life of an escrow, credit scores, your lender, your title company, community or subdivision, how to’s and much, much, much more.

Green screen is ideal for creating a website introduction video. The green screen allows the agent to welcome the consumer to their website, explain what value they will find and offer a call to action. A website introduction video is powerful as the consumer can now SEE the agent. Because 80% of what we say is conveyed through body language, they can feel the agent is being authentic, they can see their professionalism and ultimately their knowledge.

Through the magic of technology and video effects, we can superimpose you onto almost any virtual background. Solid white like an Apple style commercial or any color or pattern to match your branding.

We can transport you to your own desert island or even outer space. We can also shrink down a full-grown man so he can stand on the shoulder of another or even use visual effects to make you fly through the sky like a superhero. Anything is possible with the magic that is – green screen. More likely than not, we will be placing you in front of a solid or gradient or even in front of or inside your latest listing.

Below are a few tips to help you best prepare for your green screen session with Miami Green Screen & Net Nerds.
 

Style: Please dress appropriately. If you are a real estate professional, dress like you would to show a property. If that is a suit and tie that’s fine, slacks and a dress shirt or blouse for the ladies are fine too. Whatever you feel represents your brand is what you should wear. While it’s not required we do request the ladies not wear a dress as it’s harder to hide the microphones.
 

Patterns: We discourage anything with highly contrasting or “tight” patterns, this includes ties and fashionable scarves. Stripes are fine, however the softer and wider the stripe the better. Tight patterns can result in something called the “moiré effect which can wreak havoc on the editing process. Subtle patterns are far better. PLEASE DON’T WEAR ANYTHING GREEN or even a hint of green.
 

Fabrics: Avoid shiny clothes; ties, suits, blazers, etc. These can pick up the cast of the studio lights and cause some “spill”.  Guys, a dark suit and blue shirt are best. TIP: Ladies, avoid solid black if possible or all white patterns. White works well for a shirt under a jacket, off‐white or grey are also good alternatives.
 

Jewelry: Ladies, we know you love your bling. Too much however causes issues. First being with audio. Many of us have the tendency to move our bodies and hands when we talk, in fact we encourage you to move as it’s more engaging.  The dangling hoop bracelets, big hoop earrings, chains or anything loose can and will usually get picked up by our microphones. When it comes to jewelry, less is truly more. Go with the basics, nice watch (not too shiny) wedding band etc.
 

Makeup & Hair: Whatever you wear on a day to day basis is fine. The idea is to tame that beast and keep it under control. Try to keep it as flat as possible and avoid puffy styling as it could result in green screen challenges.

Rest: We cannot emphasize this enough. If you’re new to video, the day could be stressful as it is, so be ready to deal with it. Rest. We are experts at getting you out of your own way. Avoid too much caffeine, but there is no problem with your morning cup of Joe as it will help you “be yourself”.

Be Prepared: You will likely be reading your lines off our teleprompter. But please don’t read your script for the first time on the way to the studio while you are in-between checking emails and voice mails. Teleprompters are great, and they help, but in the end they are really only a tool. A good performance depends on you knowing your script in advance. Even meteorologists that read like banshees off a teleprompter know what they are going to say in advance. If you know your script well enough, you can even adlib a bit to help make your performance that much more authentic.

Follow these tips and you’ll be well on your way to creating a beautiful green screen video, one you can use to further differentiate you or your team from the competition. We look forward to working with you !

Contact Us: Toll free at 833-Net-Nerds / 833-638-6373

Thank you for your interest in our Green Screen video production services.

 

We provide the highest quality of business, commercial and event video productions.

We look forward to meeting and going over the details of your next project.

Please call or Email if you have any questions or comments.